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My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind.  Want to trade links? Trade stories? Share posts? Connect with me today!

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Entries in zach heller (83)

Sunday
Oct072012

"I" of the Consumer Week in Review

If you watched the presidential debate this past week you probably were left with the same feeling as I was. Confused, annoyed, depressed. Hating Jim Lehrer’s inability to control the room. Despising the fact that politicians are allowed to lie to us. How is it that companies that lie get punished and politicians that lie get elected?

If you spent the last week confused or upset by the state of the presidential race, you definitely missed these posts:

  1. Little Things 10 – A Look Back
  2. The Rule of 1’s
  3. How to Test
  4. How to Get Away with a Lie

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to my monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that I will answer in my monthly email newsletter
  3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post
Sunday
Sep232012

"I" of the Consumer Week in Review

Fall. The first full day of Autumn is today. For marketers, the back to school rush is over and the gear up for the holiday season begins. As we wind down the third quarter of the calendar year, do a quick spot check to make sure your marketing programs are running smoothly, and you’re well-positioned to close the year strong. The last thing you need is a major problem that requires your attention now.

If you didn’t make it to the blogosphere this week, then you missed these posts:

  1. Little Things 8 – Testimonials
  2. Email Marketing from Start to Finish
  3. How to Create the Perfect Homepage
  4. Constant Contact on TV!

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to my monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that I will answer in my monthly email newsletter
  3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post
Sunday
Sep162012

"I" of the Consumer Week in Review

Branding for Bloggers: How to Drive More Traffic and Maximize Income. That’s the title of my next book, which will be available in the Spring of 2013. We nailed down that title this past week. What do you think? I don’t love it, but it was a compromise, one that the publisher had a lot of control over. Anyway, thanks again for all of your support, it would not be possible. More updates to come.

If you had as busy a week as I had, you may have missed some of the following posts:

  1. Little Things 7 – Surveys
  2. How to Implement a Digital Suggestion Box
  3. Learn to Think for Yourself
  4. The Power of Social Media

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to my monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that I will answer in my monthly email newsletter
  3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post
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