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My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind.  Want to trade links? Trade stories? Share posts? Connect with me today!

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Learn to Think for Yourself

As much as I might boast on this blog that I know what works and what doesn’t in the marketing world, I’m sometimes (maybe more) wrong. As much as any self-proclaimed expert spurts ideas and opinions as facts, you have to take all of it with a grain of salt.

Republicans are SURE Obama won’t be reelected.

Investors were SURE Facebook was a good bet.

Social media marketers were SURE email was dead.

When you’re sure about something, you don’t leave yourself any room to question it. You ignore 50% of the equation. And it’s when you ignore 50% of the equation that you end up regretting your “expert” advice.

Don’t buy the hype. Learn to listen to different points of view. Learn to research and form your own opinions. In marketing, and in life.