"I" of the Consumer

In my 9 to 5 life, I'm the Director of Marketing for the New York Institute of Photography and the Sheffield School.

Check out the first in a series of blog posts about how to market yourself as a photographer, featured over on the Official NYIP Photo Blog.

Here's a quick excerpt:

"In today’s world, whatever your experience level, some sort of online presence is essential to success.  That rule holds true for business ventures of any kind.  And photographers looking to make money with their photography should learn to treat themselves as a brand, or business.  Sure you’re an artist, but if you want to make a living, you’re also a businessperson."

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