“I” of the Consumer Week in Review

This past week I saw my first holiday commercial of the season. It was a pre-November holiday savings announcement. At this moment the company that ran the ad escapes me, but I know it was a large national retail store (not Walmart, maybe Target). I know it gets earlier and earlier each year. But it still gets me. Marketers are in such a rush to bring you their messaging FIRST, that sometimes they ignore everything else. Are people really planning their holiday shopping already?

If you saw one too many commercials last week, you may have missed out on these posts:

1. Little Things 13 – Answer Questions
2. Duh! Marketing: Obvious but Often Ignored
3. How to Connect with People
4. New Google AdWords Ad Copy Rule

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

1. Subscribe to my monthly newsletter to get answers to all your marketing questions
2. Ask a marketing question that I will answer in my monthly email newsletter
3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post

"I" of the Consumer Week in Review

What does October mean for marketers? Let’s start by looking at the calendar. Columbus Day, National Boss Day (everyday?), United Nations Day (I work right there), and Halloween. I can think up a few promotions already. But for this marketer, it’s also the month that both his sister and mother celebrate birthdays, on the same day! It’s good to know your priorities…

If you spent this past week staring at a calendar, you may have missed these posts:

1. Little Things 9 – Build Links
2. How to Build a Quicker Checkout Experience
3. Email Marketing for Dummies
4. An Email Worth Sharing

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

1. Subscribe to my monthly newsletter to get answers to all your marketing questions
2. Ask a marketing question that I will answer in my monthly email newsletter
3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post

"I" of the Consumer Week in Review

Fall. The first full day of Autumn is today. For marketers, the back to school rush is over and the gear up for the holiday season begins. As we wind down the third quarter of the calendar year, do a quick spot check to make sure your marketing programs are running smoothly, and you’re well-positioned to close the year strong. The last thing you need is a major problem that requires your attention now.

If you didn’t make it to the blogosphere this week, then you missed these posts:

1. Little Things 8 – Testimonials
2. Email Marketing from Start to Finish
3. How to Create the Perfect Homepage
4. Constant Contact on TV!

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

1. Subscribe to my monthly newsletter to get answers to all your marketing questions
2. Ask a marketing question that I will answer in my monthly email newsletter
3. Subscribe to the blog via RSS and never miss another brilliant “I” of the Consumer post