“I” of the Consumer Week in Review

/ Zach Heller

Self-promotion time. Amazon.com offers two books authored by Zach Heller, here and here. Subscribe to my monthly email newsletter for exclusive content in the form of answers to common marketing questions. Share this site with your friends on social media or via email. I know of so many small business owners and marketers out there in need of help, and I want to be able to provide it to them. Oh, and thanks for reading!

Here are the posts from last week:

  1. How to Ruin an Ad – Part 8
  2. How to Analyze Your Sales Funnel
  3. How to Improve Your Sales Funnel

Happy Saturday!

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Recommended Reading for Marketers – Series Recap

/ Zach Heller

So ends another weekly blog series. This time, we served up a recommended reading list for marketers and small business owners. Each week, we reviewed a book or blog that is essential for learning how to market to today’s consumers.

Hopefully you learned something, bought a book, started reading, or just updated your Amazon wishlist. Here’s a recap of all ten posts:

  1. Part 1 = Hooked: How to Build Habit Forming Products
  2. Part 2 = 22 Immutable Laws of Marketing
  3. Part 3 = Confessions of an Advertising Man
  4. Part 4 = Seth’s Blog
  5. Part 5 = Influence: The Psychology of Persuasion
  6. Part 6 = Predictably Irrational: The Hidden Forces That Shape Our Decisions
  7. Part 7 = Youtility: Why Smart Marketing is About Help not Hype
  8. Part 8 = ClickZ
  9. Part 9 = Sexy Little Numbers
  10. Part 10 = Guerilla Marketing

Recommended Reading for Marketers – Part 10

/ Zach Heller

Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Sexy Little Numbers by Dimitri Maex with Paul B. Brown.

Today’s Recommendation = Guerilla Marketing by Jay Conrad Levinson

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business is a precursor to the “growth hacking” movement so popular in some marketing circles today.

It is a detailed, and well-explained list of ideas for the budget-constrained or budget-conscious marketer. The pages are lines with ways that you can grow your audience at relatively little or no cost.

Over the last decade, technology has allowed marketers to reach their audiences in new and exciting ways. At the same time, it has made many activities that used to cost thousands of dollars more accessible to small and medium-sized businesses.

Guerrilla Marketing reads as a how-to book for those running and marketing those businesses. You will benefit from a near-endless list of strategies you can use to grow your business on a budget.

Check out Guerilla Marketing today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 9

/ Zach Heller

Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was ClickZ.

Today’s Recommendation = Sexy Little Numbers by Dimitri Maex with Paul B. Brown

The subtitle to this book is How to Grow Your Business Using the Data You Already Have. And unlike some subtitles, this one holds true.

If you read this book thoroughly, you will come away with a newfound appreciation for and knowledge of data. And you’ll be inspired to track down, sort, and analyze the data you have at your business in order to grow it.

Dimitri Maex and Paul B. Brown make data analysis accessible and fun.

Sexy Little Numbers flows, from chapter to chapter, in a very sound and fundamental way. You will learn, using data, who to market to, how to market to them, what to market to them, and more. In the modern age we live in, marketers cannot afford to miss out on this book. Data is too important, and growing more and more so by the day.

Check out Sexy Little Numbers today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 8

/ Zach Heller

Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Youtility: Why Smart Marketing is About Help not Hype, by Jay Baer.

Today’s Recommendation = ClickZ

Are you looking for a steady stream of marketing news and insights from successful companies around the world? You should be. And you don’t really have to look any further than ClickZ.

They publish upwards of 10 articles and blog posts each day on topics ranging from email and analytics, to social media and statistics. The team at ClickZ is on top of all the latest marketing news and shares the successes of companies across a wide array of industries as they test new ideas and strategies.

By reviewing their new posts each day, you can stay up to date on all of the latest marketing trends. The more you learn about the successes of other companies, the more you’ll be inspired to test out new campaigns for your own business.

Check out ClickZ today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.