How to Get Free Facebook Ad Credits

The following is a guest post by Sherrie Lim. Sherrie is a digital media marketer and technology writer who recommends setting up an autoresponder in your site to build a mailing list and get repeat customers for your business. Check out her latest posts and how to build a mail list guide.

1. Create a new Facebook account. Let this account be the one you'll use for developing, managing and tracking your Facebook PPC advertising campaigns.

2. Complete the profile of your newly registered Facebook account. Use your business details, logo and other images. Also use your business contact details, such as your business email, office address and phone numbers. Upload photos of your business and products. Also create posts in your Wall that can provide your target viewers with helpful info about your niche, site content, products and services.

3. Use Google to search for Facebook PPC coupon codes. By doing this, you can collect many Facebook PPC coupon codes that can give you up to $250 of free Facebook PPC credits.

4. Develop your Facebook PPC ad campaign. Keep in mind to include an attention-grabbing image that's related to your offer. Your ad headline should be catchy enough to grab the attention of your target customers.

5. Develop a short and sweet description of your ad. This description should be able to entice your target customers to click the ad and view the rest of your offer.

6. Select the most relevant targeting details for your ad. These include country, specific places within the country, gender, age bracket, interests, hobbies and profession among other things.

7. Choose PPC and not PPM (Pay Per Impression). Set a reasonable price for each click that your ad gets. Keep in mind that the higher you pay for each click, the more frequent your ads are displayed in front of the eyeballs of your target customers in Facebook.

8. Monitor your results. Keep on developing, testing and monitoring other ads, until you get substantial results from your Facebook PPC tests. At this point, you can then decide whether to continue with your best converting Facebook PPC ads, or spend your time and money doing other things to get more traffic and sales for your business.

New Business Idea: Peer Ad Reviews

Have you seen the new Facebook commercial? By now it’s made its way around the web, but in case you missed it, here it is:

It’s bad. By all accounts, it’s a mess of a commercial. It’s their first try, and it didn’t go so well. I hope someone was fired over it.

But it brought up an idea that I think has potential. I have not researched it too deeply, so I apologize if someone else is already doing it.

What about a Peer Review Network for ad campaigns?

How it could work:

Companies and ad agencies could post ideas, designs, test spots, or full ads on the site. The campaign could be set to private, invite only, or public. There you could invite people to give feedback, like or dislike, and offer ideas. It’s something of a crowdsourcing site for advertisers, and something of an advertising test network.

I think it would give those advertisers that are willing to test it out some good insight into what ideas catch on, and which ones should go back to the drawing board. That way they can avoid an absolute flop, like the one Facebook experienced this month.

Thoughts?

Five Creative Facebook Ad Targeting Ideas

GM quite publicly pulled their Facebook ads in the week leading up to Facebook’s IPO. No, I don’t think that’s the reason the stock price is down 30%. Yes, I think it has something to do with it.

Investors are taking a closer look at Facebook’s potential to make more money. That’s what matters now. And if large corporations that spend hundreds of millions of dollars marketing their products every year can’t find value in Facebook ads, who will?

Facebook ads are a different kind of advertising medium, one that I don’t think many people fully understand yet. They’re not quite paid search ads, because I’m not actively looking for what you’re offering at the time I see the ad. They’re also not simply display ads, because they’re built into a very specific network, designed with photo and text components, and targeted based on information I’ve provided to Facebook.

So what are they?

I’m not here to answer that question. But I will say that I’ve had success with Facebook ads in the past, and I think there is a place for them in your budget, whether that budget is large or small. As with anything, you have to track the response you get and decide whether or not you’re getting the return necessary to justify the marketing dollars you’re putting there.

Here are some creative ways to use their ad targeting options to your advantage before giving up:

1. Target Brides – Facebook allows you to target women who go from Single to Engaged, or Engaged to Married.
   
   
2. Target Your Competition – Facebook allows you to target people who are connected with particular brand pages. You can use them to target fans of your competitors with an incentive to switch.
   
   
3. Target Referrals – Facebook allows you to target Friends of Fans, or the Friends of those people that like your brand page. You can use this to solicit referrals from your own network and sign up new people.
   
   
4. Target Singles – Calling all dating sites.
   
   
5. Target People Who Like Things Similar to You – Using the “interest” targeting options, you can show your ad to people who already like something similar to what you’re offering. This could work well for new movies, albums, tv shows, etc.