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My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind.  Want to trade links? Trade stories? Share posts? Connect with me today!

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How to Create a Free iPhone App

Do you want to create a smartphone app for your business? Are you worried about the time and expense of creating an app? Now there’s a solution for everyone.

I was recently approached by the good fellows over at AppGuppy, who offer a free smartphone app development service. They offered me a chance to create an app for “I” of the Consumer. After thinking about it long and hard, I realized that I had no need for an app at this time, considering I really don’t sell products or offer services outside of the blog content and consulting help, which I book offline.

But I told them that I’d be happy to relay the word about this service to all of you!

Appguppy Demo from The Guppy on Vimeo.

Some of the benefits of creating an app for your business, no matter how small or how new, are that it allows you to reach people on another level. It’s put you in the mobile space, and we all know that’s where consumers are spending more and more of their time these days.

If you do have a budget for App creation, there are some other solutions you should check out. For limited budgets, check out AppMakr. Here you can create a simple, RSS-based app for $99. Too bad they only create apps for iOS. If you have a larger budget, do some research on development firms who specialize in smartphone apps. Sure you’ll pay more for it, but you can do some pretty exciting things that might make it worth your while.

Remember, just like anything else, you’re going to get what you pay for.