Email Marketing: The Living Dead

If email marketing is dead, it’s getting a lot done from the grave.

Halloween is just around the corner. Today I got invited to Zombie prom. I thought it an appropriate time to write this post.

We’ve been hearing from “experts” far and wide about the death of email marketing. Social media, among other things, was supposed to make the old email fogies obsolete. “Time to convert to social,” they said.

Where in the long line of marketing genius that came out of the Web 2.0 age did this come from? Who honestly thought that social media would eliminate email?

As most of us know (and certainly those of you who read this blog), email marketing is not dead. It’s alive and kicking. And it’s one of the first things I recommend to anyone looking to spread the word about their product or service.

Email marketing has tried and true techniques. It has champions and critics. It takes advantage of the most popular form of communication in today’s world. It’s non-intrusive, expected, and effective.

Are those same “experts” apologizing for being wrong yet?