“I” of the Consumer Week in Review

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Not every product or company inspires passion. The founder or CEO may be passionate about the company, but that doesn’t mean their employees are. Some industries are just dull. But that creates a problem for marketers. It’s not absolutely vital that someone marketing a product be passionate about it, but you have to be able to fake it. You have to believe in it, in the work you’re doing, in the fact that what you’re marketing will make people’s lives better.

Here is a look at our posts from last week:

  1. Marketing Trends – Part 6
  2. Social Media Marketing: Is It Too Late to Join the Conversation?
  3. When to Start from Scratch

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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The marketing surrounding the 2014 World Cup in Brazil has accentuated a general shift in advertising over the last couple of years. That is, brands are telling stories with their ads that don’t necessarily have a lot to do with their products or services. They, instead, attempt to tap into a mindset or a lifestyle. They want to associate their brand with a feeling or an idea. It’s a clever form of advertising that does not feel like advertising, because people actually want to engage with it. It’s fun!

Here is a recap of last week’s posts:

  1. What to Test – Part 7
  2. Where to Find Great Marketing Talent
  3. The Marketer’s Guide to Simplifying Calls to Action

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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week-in-review.jpg

The big story this past week was the leak of government surveillance programs. And as I’m in DC this weekend, I figured it appropriate to comment briefly. The way I see it is as a marketer. While it may not cause as big a stir among the masses, advertisers have been collecting this type of information under the radar for years. The fact that the government is doing it shouldn’t change the way you feel about it. Nothing you do is private anymore, period.

If spent the last week off the grid, you may have missed these posts:

  1. New Blog Series: Steal     This
  2. 3 Stages of Content     Marketing
  3. Building a Website? Don’t     Forget the Pages You Don’t Need Yet
  4. Sponsor a Classroom:     DonorsChoose.org

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to my monthly newsletter     to get answers to all your marketing questions
  2. Ask a marketing     question that I will answer in my monthly email newsletter
  3. Subscribe to the     blog via RSS and never miss another post

P.S. I’ve never been asked by the government for information on my readers ;)

 

“I” of the Consumer Week in Review

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week-in-review.jpg

Yesterday was Armed Forces Day. I’m reminded of the many people that I’ve known that have served. I’m reminded of how much we rely on their service to continue to enjoy the daily freedoms we enjoy. And I’m thankful that there are people far braver than I, people that risk their lives each and every day to ensure that I can live the life that I live. Thank you!

If you are recovering from a busy week, you may have missed the following posts:

  1. 5 Reasons Your Email Isn’t Generating Any Clicks
  2. What’s Below the Fold
  3. The Power of a Phone Number in Advertising
  4. Sign My Personal Finance Education Petition on Change.org

Happy Sunday!

Bonus - 3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to my monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that I will answer in my monthly email newsletter
  3. Subscribe to the blog via RSS and never miss another post

    “I” of the Consumer Week in Review

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    week-in-review.jpg

    It’s hard to believe that there’s only a few days left in April. I’m not ready for the May flowers that everyone tells me are coming. Are you? I guess the one positive is that the onset of May means that summer is right around the corner, along with the many joys that come with it! That’s something worth celebrating.

    If you spent the last week confused about the layout of my new site, then you surely missed these posts:

    1. 5 Reasons Your Website Isn’t Trustworthy
    2. How Marketing Can Create Trust
    3. 7 Deadly Social Media Sins
    4. New Look Zach Heller Marketing

    Happy Sunday!

    Bonus - 3 Ways to Boost Your Marketing Knowledge:

    1. Subscribe to my monthly newsletter to get answers to all your marketing questions
    2. Ask a marketing question that I will answer in my monthly email newsletter
    3. Subscribe to the blog via RSS and never miss another post