Zach Heller Marketing Week in Review

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Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well for one, at the expense of the other. So which one is more important? That depends on who you ask, where you work, and what recent company performance has been.

Here is a look at last week’s posts on this site:

  1. Psychological Hacks for Marketers – Part 8
  2. How to Test Something Halfway and Always Fail
  3. Statistical Significance, Explained

Happy Saturday!

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  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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Picture a quadrant for a website design. Vertically you have good and bad performance. Horizontally you have good and bad design. Obviously we’d all like to be in the upper left corner, good design and good performance. But what if that wasn’t possible? What if you had to settle for either good design or good performance? Would you rather a beautiful website that didn’t convert very well or an ugly website that achieves its performance goals?

Here are last week’s posts for your reading pleasure:

  1. Day One Strategy – Part 9
  2. Lead Scoring Explained
  3. Overcoming Objections in the Sales Process

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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Marketers are not generally understood to be very risk-averse. Traditionally the CMO and CFO might sit on opposite ends of the risk spectrum, finance promoting the status quo and marketing promoting testing something new. But the truth is, to be an effective marketer you must learn how to balance risk tolerance. There is always a risk to doing something new, but there is also a risk to keeping things the way they are. We must learn to measure risk and control our tolerance of it in order to make the right decisions time after time.

Please take a minute review last week’s posts:

  1. Day One Strategy – Part 6
  2. The Lifecycle of a Marketing Strategy
  3. Answer the Why

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we

Zach Heller Marketing Week in Review

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Successful marketers must learn to identify and understand the ups and downs in any business. There will be sales peaks and sales valleys, and the key is to know how to react to them (or not react). Too often we panic at the slightest dip and in our effort to “fix the problem”, we change the things that have historically worked, thus ensuring that the dip only gets worse. Sometimes the best course of action is to simply do nothing.

Here are last week’s posts for your reading pleasure:

  1. Marketing Myths – Telemarketing Sucks
  2. How to Add Value for Your Customers
  3. Don’t Blindly Trust the Data

Happy Saturday!

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  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we

“I” of the Consumer Week in Review

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Do you have web design and development needs? Are you looking for a brilliant creative team to work with you and help you achieve your goals? If so, check out Lost Bison. Lost Bison is a new website development company based in Hoboken, NJ. Tell ‘em Zach sent you.

Below is a rundown of last week’s posts:

  1. New Series – How to Ruin an Ad
  2. What Do You Know About Your Customers?
  3. How to Know More About Your Customers

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post