Zach Heller Marketing Week in Review

/ Zach Heller
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When is the last time you actually spoke with your customers? Asked them about how your products or services impact their lives? The best designers and copywriters in all the world can’t do anything about a lack of understanding who your customers are and why they chose your company. If you are not communicating with consumers in a way that connects with them, you’ll fail to attract new customers. You might think you tell your story best, but your customers tell it better.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 7
  2. Google AdWords Quality Scores: Explained
  3. The Growing Importance of Google and Facebook

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web
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Zach Heller, Week in Review
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Zach Heller

Zach Heller Marketing Week in Review

/ Zach Heller
week-in-review.jpg

As you will see in posts going up this Wednesday and Thursday, the topic of goal setting has been on my mind these past few weeks. The time has come when we start to flip through the calendars and see that 2018 is not as far off as it used to be. Companies across the globe are starting to take a look at what next year has in store for them. And as the posts will detail, how you set your goals depends a lot on how you define what a goal is, and how they work to motivate your organization/your team. Stay tuned…

Here are last week’s posts, in case you missed them:

  1. Top Web Design Blog Posts
  2. Achieving Consistency in Customer Service
  3. Spread the Marketing Word in Your Organization

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web
/ Zach Heller/ Comment
week in review, zach heller marketing, marketing blog

Zach Heller

Zach Heller Marketing Week in Review

/ Zach Heller
week-in-review.jpg

Roger Ailes, the late founder and one-time CEO of Fox News once said, “All business is basically about having something someone really wants.” When you think about it, that’s an easy way of describing the function of marketing. You work with product to create something people need and work with advertising to get the word out about it. When you do your job well, you have an interested segment of consumers banging on your door.

Here are last week’s posts, in case you missed them:

  1. Top SEO Blog Posts
  2. Backlinks 101: Low-hanging Fruit
  3. How to Use Quora for Marketing

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web
/ Zach Heller/ Comment
Week in Review, Zach Heller
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Zach Heller

Zach Heller Marketing Week in Review

/ Zach Heller
week-in-review.jpg

There is a great quote by Peter Drucker that I always come back to. “The aim of marketing is to making selling superfluous.” That is to say, if you do your job as a marketer, the customers will come running. You won’t have to sell to them, because the marketing alone has convinced them that they want to purchase. They have made the decision before they ever get to your store/website. Has your company achieved this goal yet? Why not?

Here are last week’s posts, in case you missed them:

  1. Top Email Marketing Blog Posts
  2. SEO: Mobile vs. Desktop
  3. How to Create an Effective Sales Call Script

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web
/ Zach Heller/ Comment
Zach Heller, Week in Review
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Zach Heller

Zach Heller Marketing Week in Review

/ Zach Heller
week-in-review.jpg

There exists a constant back and forth among marketers – some arguing for frequent change in campaigns, imagery, taglines, etc. and others arguing for consistency. They are both right, in some respects. And both are wrong in others. To build a brand, consistency is key, but not if whatever you are using is not working. Brands should be willing to test their way into changes that are more effective without sacrificing the core elements that make the brand, the brand.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Series Recap
  2. Top Conversion Rate Optimization Tips
  3. Where to Focus: Strengths or Weaknesses

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web
/ Zach Heller/ Comment
Week in Review, Zach Heller
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Zach Heller