How else do you know what’s working?

Get Google Analytics installed on your website to track how users are interacting with the site. Use cookies to track each ad individually that sends visitors to your site to see which ones lead to sales and which do not. Use a social media dashboard that allows you to track when someone references your company or an article you’ve written on Twitter and Facebook.

The more data you have, the more you can learn about your marketing efforts and your customers. The more you know about your customers, the higher the chance that you know where to find more of them.

The digital world has opened up marketers’ eyes to more information than we ever had available to us before. Use it!