Market Yourself like Flo and Jan


Toyota has Jan. Progressive has Flo. These are two companies that are creating characters to represent their companies in the public eye.

The success of Flo likely spawned Jan, but I can’t say that for sure. But what is clear is that this is becoming more common among companies trying to connect with their customer base.

This is a great example of branding done right. You are associating that character with your company so that when a customer thinks about one, they naturally think about the other.

So how can you follow suit?

  1. Create a character to represent your company
  2. Make that character very likable, relatable, and knowledgeable
  3. Show customers like me interacting with that character in a positive way
  4. Use that character in all marketing