Test Your Emails: Skillshare Email Review

While I hate to do it, I’ve got to use a recent email that I got from SkillShare as an example of what not to do in email marketing. Here’s the email in question:

You’ll notice that none of the images loaded appropriately. After I accepted the images in Gmail, this is what I say. I clicked on the option to open the email in a web browser and still got nothing. Now while this may have been an issue with the servers at SkillShare or the sender that they use, it looks to me more like oversight. It looks to me like the email went out untested. That’s a big no-no.

The first thing I do when I create a new email is send myself a test. Other than the fact that it helps you spot any errors, as in the email above, but it also let’s you experience the email as a potential customer would. You can check to see if your subject line is eye-catching. You can check to see that there is a call to action that is easy to spot and clear. When I send myself a test, there are usually 2-3 changes I’ll make based on what I see.

In addition, you should always include your own email address on the list that is going out (a seed list). You do this because you want to see exactly what the recipients are seeing. In the case above, you would see that the email had errors, and you could have halted the remainder of the list and altered the email, or send out an apologetic email in response with the actual images included.

There’s always next time.

Live in New York? Register for my Class!

It’s official, I’m teaching my first SkillShare class on The Fundamentals of Email Marketing on January 25th here in New York City. The team at SkillShare has been kind enough to lend me some space to host this course.

Seating is limited to a total of 30 students, and space is running out fast. If you’re interested in attending, the cost is $20. You can register here.

If all goes well, I will teach additional classes here in New York City. And if I happen to spend significant time in other parts of the country with a SkillShare presence, maybe you’ll find this show on the road.

Thanks for your interest, and I hope to see you there!

Check out my Email Marketing Class

Firstly, if you have not heard of SkillShare, you should check them out. From the limited knowledge that I have about who they are and what they are trying to do, I can’t agree with it more.

True democratized education, I love it!

Second, to gauge interest, I’ve set up a Pilot class that I will teach on Email Marketing. There is no set date or time listed because I want to make sure there are enough people out there who’d be interested in going somewhere to listen to me speak on the subject. Don’t all raise your hands at once.

But if you are interested, I hope that you sign up and add my class to your watchlist. If enough people sign up, we will put the plan in action, and host a class somewhere in and around New York City.

Thanks to all my readers!