Zach Heller Marketing Week in Review

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To succeed in any job the one skill you have to have more than anything else is the ability to, and desire to learn. This is as true of marketers as it is of every other profession. No marketer is fully equipped for a job the moment they start it. It takes practice. It takes help from those around you. It takes talking to other marketers who have been through it before. It takes classes, and articles, and conferences. If you are not continually learning new skills and keeping your knowledge up to date, you are not doing your job.

Here is a look back at last week’s posts:

  1. Psychological Hacks for Marketers – Recap
  2. The Promise of Virtual Reality for Marketers
  3. Finding the Underserved Customers

Happy Saturday!

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  1. Subscribe to the blog and never miss another marketing post
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Zach Heller Marketing Week in Review

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Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well for one, at the expense of the other. So which one is more important? That depends on who you ask, where you work, and what recent company performance has been.

Here is a look at last week’s posts on this site:

  1. Psychological Hacks for Marketers – Part 8
  2. How to Test Something Halfway and Always Fail
  3. Statistical Significance, Explained

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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For all of us, the day to day grind of work has a tendency to make things more difficult. It’s tedious, tiring, and yawn-inducing. For that reason, we need to build in time to step away. Not just nights, weekends, and vacations. Build time into each and every week where you completely shut yourself off from what is going on so that you can think bigger. Brainstorm, meditate, go for a walk, and listen to music. The big ideas don’t come while you’re putting out the latest fire, I promise.

Here are last week’s post for your reading pleasure:

  1. Psychological Hacks for Marketers – Part 7
  2. Cost Benefit Analysis: A Simple Guide
  3. 2017 Marketing Trends to Keep An Eye On

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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If there was ever a time for a rebranding effort, it’s now for the Democratic Party. They ignored the very real concerns that Bernie Sanders showed them existed among their voters. They pretended that the same old practices and policies would lead them to victory. They let a “billionaire” real estate tycoon become the champion of the working class. And just like any company in need of a rebranding effort, it must start with identifying the problems, the missteps, and errors in judgment. Then comes the time for rebuilding.

Here is a look at last week’s posts, in case you missed them:

  1. Psychological Hacks for Marketers – Part 3
  2. Simple Email Marketing Checklist
  3. Is that the right marketing message?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we

Zach Heller Marketing Week in Review

/

Price. It’s one of the Four P’s. It might just be the greatest tool that marketers have at their disposal to increase sales and grow a business. Yet too often marketers or companies follow a “set it and forget it strategy”. The price is simply the price, and we need to make people buy it at that price. Wrong! We need to take back pricing as a strategy. Whole books have been written on the subject and you should read them. Here are just a few resources you can use to get started.

Quick links to last week’s posts:

  1. Psychological Hacks for Marketers – Part 1
  2. Top 5 Customer Service Mistakes to Avoid
  3. Which is More Important – Copy or Process?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we