This is part two of the three part series this week on marketing yourself. Check out part one here. Part three will come tomorrow.
In part one of this series I said that the first step in marketing yourself in the digital age is to take control of your digital footprint. Once you define your personal brand, and take control of your reputation in a positive way, it’s time to use those tools to your advantage…to advance your career.
Step 2. There’s a job you want, an industry you want to be in, or a company you’d like to start. It’s time to apply the tools you’ve defined in Step 1.
First you can tackle your resume. What does yours say about you? Does it stand out from the crowd? Add in your website, your blog, your LinkedIn profile. It tells people that you have taken an active interest in your field and you are pursuing it in ways that make you more attractive as an employee.
Many in the technology, design, and marketing worlds are taking this a step further and changing the look and feel of their resumes to better suit the age we live in. But you don’t have to go that far to stand out from the crowd. In today’s world, specific continuing education opportunities you’ve taken advantage of, certifications you’ve achieved, and “extra-curricular” activities in your field can often look even better than where, and for what you want to school.
Next, you will interview. The interview is a chance for you to reinforce the brand with a potential employer (maybe client or investor) that you’ve built online and on paper. The more work you’ve put into it, the more confident you should feel going in. Let that confidence shine (see confidence tips from George Clooney here). Bring examples of your work without being asked. Tell them exactly what you’ve done outside of your 9-5 job to get to where you’re at in your career, and why you took that initiative.
Employers are looking for people who go above and beyond, and in today’s market they can afford to be picky. So be that person. Take an interest in your field, and be willing to get creative with it.
Finally, you should always be networking. Online, you can network in a number of different ways. LinkedIn is a clear choice for networking with other professionals in your field. Twitter is another great choice, because you can follow industry leaders in a less formal way, and share content you create.
You should welcome interactions with others in the field because the more connections you establish, the more doors you will open for yourself when you’re looking for a new opportunity.
In part 3 we’ll dig a little deeper into marketing yourself, and selling off of your personal brand.