Holiday Marketing: Buck the Trend


People like me are part of the problem, but holidays in this country mean shopping. It’s a sad but true fact about who we’ve become, for the most part.

Holidays = Special Deals = Shopping

Just look at what it is doing to Thanksgiving. Black Friday has gotten so big that companies think they can make even more money by opening on Thanksgiving. That means forcing hourly (often minimum wage) employees to work on a national holiday.

Consumers have grown so used to the fact that holidays mean companies are going to be marketing to them more aggressively that they are okay with it. But that also means that each individual marketing message is getting less attention, and having less of an impact than it would at any other time of year.

Here is my plea to you, the marketers: buck the trend.

Do something different. That either means do something so totally unique that it can’t help but get noticed, or don’t do anything at all.

Not every company needs to make offers on Black Friday. Not every product belongs on a gift guide. You have a better chance of getting consumers’ attention when you’re the only one making special offers. So do us all a favor and just wait

What are Marketers Thankful For?


Happy Thanksgiving! I hope you are home with friends and family today, and not working or busy reading this blog. But if you are, I want to offer up my list of all the things that marketers have to be thankful for this year…

  1. Email
  2. Cookies
  3. Clicks
  4. Conversions
  5. Push Notifications
  6. GPS
  7. Analytics
  8. Responsive Design
  9. Personalization
  10. Holidays

Have more? Add on using the comments below…

Merry Christmas!

A majority of the marketing dollars that companies spent this year were for today. Ultimately, there will be winners and losers in the corporate world. Some will have hit the jackpot with a great return, the top selling gift, or the ongoing loyalty. Others will have lost money trying to get you in their stores and on their sites.

But as individuals, let’s all act like winners today. I hope you’re all enjoying the day with friends and family. Merry Christmas!