Every business owner dreams of a world where millions of people tune in every time they have an announcement to make. They pray for coverage in every major news outlet. They would sell their souls for the opportunity to sell out on pre-orders.

And yet somehow, Apple has managed to do all that, and then some.

The world stops. We all pay attention. They announce a new product. And it sells out.

Wash. Rinse. Repeat.

They have built a world in which they command our attention. They have a community of fans, customers, and evangelists that will do anything for the brand. Apple can’t lose.

They’ve created a demand that is unparalleled.

It’s a marketer’s dream!