How to Use Colors in Marketing

In marketing, it’s easy to over look certain things. We are constantly searching for the right words, the right call to action, the right design, the right button placement, and the right price. Something as simple as color can get lost in the mix.

But the truth is, color matters. Color affects people in very specific ways. They trigger feeling and emotions in your customers or potential customers that can impact whether or not your marketing is successful or unsuccessful.

Here is a simple infographic showing the relationship between color and emotion (courtesy of KissMetrics):

Take a look at how some companies use the psychology of color in their own design (courtesy of Mashable):

So the next time you think about making that headline blue and the submit button green, be sure to consult the psychologists.