How to Attract More Readers to Your Blog

Branding for Bloggers Zach Heller Book.jpg

For business blogs, the goal of attracting more readers is about more than just getting people to your blog. It is about using that blog to generate more sales, higher loyalty, etc. Your blog acts as a gateway to your business, a way for readers to interact with your brand, and learn from you.

But while the ultimate goal may be different, the first step in the process of attracting more readers is much the same as any blogger who wants to draw in readers. And that is, focus on the content.

  1. Research – Find out what keywords people are searching to find the type of content you are creating. Find out who else is writing about similar topics. Ask readers what they like, and what they don’t.
  2. Refine – Start to use those keywords in your headlines and blog posts. Start to differentiate yourself from other blogs out there by adding in more personality, or varying the types of posts you publish. And start to get readers more involved by seeking feedback or asking questions that people can respond to in the comments.
  3. Repeat – Create more content and keep up a regular schedule of new posts. This gives more posts for people to share, and lets search engines know that your site is packed full of up to date content.

Learn more about how to attract more readers and earn money with your blog by picking up a copy of Branding for Bloggers today!


Win a Signed Copy of My New Book

Branding for Bloggers Zach Heller Book.jpg

The first person to leave a comment on this post will win a signed copy of my latest book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income.


“There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. 60 color photographs and illustrations.”

Leave a comment here and we’ll connect so that I can get your shipping address!


Book Giveaway: Branding for Bloggers

Branding for Bloggers Zach Heller Book.jpg

My second book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income, is out! You can find it on Amazon now.

Today, I want to offer one lucky reader a signed copy.

How to enter:

  1. Share this post on Twitter or Facebook
  2. Comment saying you’ve done so
  3. Do both those things by midnight on May 28th

On the 29th I will pick a winner, get in touch, sign a copy and send it out. It’s that simple!

Branding for Bloggers: Now Shipping!

Caution: Shameless Self-Promotion Ahead.

My new book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income, is now shipping from Amazon! Get your copy today.

If you were one of those who preordered the book, I want to thank you, and let you know that you should have received it by now.

The book is written for bloggers, but has mass application. You will learn:

  • The difference between a brand, branding, and marketing
  • How to create a brand identity online
  • How to use branding to grow your audience and attract readers
  • How to use your brand to earn money online

Purchase Branding for Bloggers from Amazon.

I hope to hear from all of those who purchase the book. Let me know what you think, what was good, and what could be better next time.

Thanks for your continued support.

Branding for Bloggers Available for Pre-Order

Back on September 16th I announced the name of my second book. And now, I’m proud to announce that it is available for pre-order on Amazon.

Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income is due to come out May 1, 2013. But you can reserve your copy now.

I’d like to thank all of those people who contributed to the book and helped me get the work done. A short list of those folks is below. If I left you out, I am very sorry.

Jay Johnson, Keith Gallagher, Steven Evans, Sarah van Arsdale, Ros Gardner, Andrew Boer, Andrew Eisner, Emily Rapp, Pamela Wilson, Liz Strauss, Zac Johnson, Ros Gardner, Michela Chiucini, and Robin Callan.