New Blog Series: Marketing Myths

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Welcome to the first edition of our brand new weekly blog series, Marketing Myths. From the name of it, I’ll bet you can guess what we’ll be doing here. But just in case, here is our quick introduction:

Each week’s installment of Marketing Myths will aim to bust a commonly held belief about marketing. Marketing myths abound online. Whether they derive from truths and are misshapen in a game of online telephone, or are truths that only apply to one industry or channel instead of foundational truths that apply globally, or are simply lies someone made up claiming to be an expert, marketing myths are everywhere.

The reason for busting these myths is simple. They will destroy your marketing campaigns. When you believe in them, you put them into practice. And when you put them into practice, you learn the hard way that these myths were just that, myths.

I hope to help rid the world of some myths that I’ve seen all too often so that marketers and small businesses can avoid falling in to their traps.

Stay tuned next week for the first myth!

New Blog Series Starting Next Week

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This week, we brought to an end our most recent weekly blog series. And so, when one thing ends, another begins.

Starting on Monday morning, we’ll be launching a brand new weekly blog series, entitled “Marketing Definitions”.

This series was inspired by several conversations that I have had with colleagues in recent months, wherein one of us would use a term that the other was not quite familiar with. I realize that marketers throw around a lot of “marketing jargon”, whether to make conversations easier, make us sound more important, or intentionally hide things from non-marketing persons.

This makes it hard for someone who is new to the field to learn, or get up to speed. And so, with the intent of demystifying some of the most popular terms used in most marketing circles, each week we’ll highlight a key word or phrase and define it, simple as that.

See you next week! 

Underrated Series Introduction

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Something you quickly notice if you start rummaging through the web for marketing advice is this – most writers speak in absolutes. You must do this or that to achieve success. This medium or that channel is dead.

These huge, definitive statements are not only mostly wrong, they’re distracting. Because anyone who is truly looking for help guiding their company to growth and success will miss out on some of the more simple tips out there.

We tend to overrate the importance of certain things. Just like we tend to underrate the importance of other things.

With that in mind, I’d like to announce the start of a new weekly blog series that will kick off with part 1 next week. It’s called, the Underrated Series.

Each week, I’ll highlight an important, and underrated component of marketing success. You can see past examples of this here, and here.

If you stick around, I think you’ll learn something.

How to Ruin an Ad – Recap

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For the last ten weeks, we’ve been running a series titled, How to Ruin an Ad. Whether you’ve been following along or you’re taking this opportunity to binge read the entire series, we hope you learned how to create more effective advertisements.

Take the time to check out all 10 parts here:

Thanks for reading!

New Series – How to Ruin an Ad

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Starting next week, we’ll be launching a brand new weekly series entitled, “How to Ruin an Ad”.

As the name suggests, it’s going to feature the kind of anti-advice, the how-not-to type of post that you’ve come to love from us. Each week, the post will highlight one key element of an ad that, when missing, will completely derail your message and kill your ROI.

To be a successful marketer, it’s important that you learn how to advertise. Advertising is a big piece of marketing. It’s what drives people to your product or service, store or website. It’s the very top of the marketing funnel. And without the top of the funnel, there is no funnel.

So if you want to become a better advertiser, or ad creator, this series is for you.

Stay tuned next Monday morning for the first post in this series. And if you have idea for post topics, share them by email or in the comments below.