Zach Heller Marketing Week in Review

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I have a question that I have not been able to find an answer to. Taking as fact that ads are more effective when they relate to us directly, and that ads catered to and targeted at an individual are more effective than ads for the masses, does it matter whether the person who is being marketed to knows that or not? In other words, would I be more or less likely to take action on an ad if I knew it was made for me individually? We are able to target ads at the individual level, but we don’t go out of our way to make it known to the audience. And I’m wondering if that’s a mistake or it’s done on purpose.

That said, here are the links to last week’s posts:

  1. Underrated Series – Part 8
  2. Find the Right Movie to Fit Your Mood – FeelingReel.com
  3. Why Marketers Should Care About Diversity

Happy Saturday!

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  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post

 

Zach Heller Marketing Week in Review

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I want to say thank you to the board of Working in Support of Education (W!SE) for the very special honor bestowed upon me this past week at their annual volunteer breakfast. For those of you who are not familiar, W!SE is an education non-profit dedicated to providing educational support services nationwide, building financial literacy, fostering business and social entrepreneurship, and preparing students for college and the workplace. I am lucky to be a part of that mission. Thank you.

Here are links to our posts from last week:

  1. Underrated Series – Part 7
  2. The Best Email Subject Line of All Time
  3. Why Marketers Should Care About Privacy

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post

Zach Heller Marketing Week in Review

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All Day Breakfast worked! Quarterly earnings reports for major public companies can be an interesting learning opportunity for marketers. We find out how companies are performing, what decisions they’ve made or are making and whether or not they’re paying off. McDonald’s proved recently that their turnaround is officially on track, thanks in large part to All Day Breakfast, a seemingly simple marketing idea that consumers have been asking for for decades. Sometimes the best ideas are the ones we’ve already heard, eh?

Check out last week’s posts by clicking on the links below:

  1. Underrated Series – Part 6
  2. What’s Next in Personalization
  3. Why Marketers Should Care of Security

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post

Zach Heller Marketing Week in Review

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Does the news reflect what’s happening in the world, or does it decide what is happening in the world? Do we report on what we see, or do we see what we report on? What I mean to ask is, who’s in control? Not to get all big brothery here, but after reading Ryan Holiday’s Trust Me, I’m Lying, I can see how a really good PR team or publicist can control the news. It’s important for companies and consumers alike to be aware what that kind of control looks and feels like, because it may be a good marketer’s most effective weapon.

Here are last week’s posts:

  1. Underrated Series – Part 5
  2. Understanding Seasonality in Your Business
  3. Free is Never Free

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post

Zach Heller Marketing Week in Review

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Some people are more creative than others. That much we know. But did you know that creativity can be learned or developed over time? That’s what the science tells us. There are concrete steps that you can take to make yourself ‘more creative’. Meditation, journaling, mental exercises, changing up certain daily habits – they can all have positive effects on one’s creativity. Would it benefit you to be more creative? It’s not too late to get there.

Have a look at last week’s posts:

  1. Underrated Series – Part 4
  2. What’s Your Inbox Worth?
  3. Prioritize New Hires

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post