Zach Heller Marketing Week in Review

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As the holidays draw near, no doubt you are all inundated with constant promotional messages from those brands lucky enough to know how to contact you. I wonder if those companies ever stopped to consider what a privilege it is to be able to contact the people on their list. It’s something companies have to earn with each and every message they send out. It’s a privilege. Not a right. I hope they act accordingly.

With that, here’s your chance to check out last week’s posts:

  1. Can Marketing Change the World: Cause Marketing
  2. The Mobile Disconnect
  3. What is a Customer Worth?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing pos

Zach Heller Marketing Week in Review

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Are you a current or aspiring leader in the business world? The answer is likely yes if you’re reading my blog. So let me make another recommendation for you. The Harvard Business Review offers fantastic articles on a variety of subjects – from business management and strategy, to marketing and innovation. Updated daily, there is no better place for educational and growth-oriented content. I try to keep up with everything they put out myself.

Here’s a recap of last week’s posts here at Zach Heller Marketing:

  1. How to Ruin an Ad – Recap
  2. How to Grow Your Business with Social Media
  3. What is CTR?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

 

Zach Heller Marketing Week in Review

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What does your brand stand for? It’s important to know the answer to that question. Because that should guide how you do your job as a marketer – who you advertise to, the language you use, the promises you make, etc. It should even guide where you advertise and spend your money. Because if you pay to advertise somewhere, you are supporting whoever it is that stands to profit from your ads. It’s about more than just growing your business, it’s about having an impact on the world around you.

Check out these posts from last week:

  1. How to Ruin an Ad – Part 10
  2. How to Grow Your Business with Search Marketing
  3. What is ROI?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing pos

“I” of the Consumer Week in Review

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Self-promotion time. Amazon.com offers two books authored by Zach Heller, here and here. Subscribe to my monthly email newsletter for exclusive content in the form of answers to common marketing questions. Share this site with your friends on social media or via email. I know of so many small business owners and marketers out there in need of help, and I want to be able to provide it to them. Oh, and thanks for reading!

Here are the posts from last week:

  1. How to Ruin an Ad – Part 8
  2. How to Analyze Your Sales Funnel
  3. How to Improve Your Sales Funnel

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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Marketers must learn to split their time between the future and the past. Strategy is a future-looking function. What are you going to do tomorrow to grow sales? Analysis is a backward-looking function. How did what you did yesterday work? You can survive if you are good at one of these functions. But you will thrive if you learn to be great at both.

Let’s look back at last week’s posts:

  1. How to Ruin an Ad – Part 7
  2. Growth Hacking is Marketing
  3. Know Your Funnel

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post