“I” of the Consumer Week in Review

/

As a brand, you are nothing if nobody trusts you. As marketers, it is our job to establish trust with consumers in a way that overcomes the hesitations that come with purchasing decisions. The more you work to build and keep their trust, the more customers you’ll get, and the more loyal they will be. Trust is not easily won, and once won, not easily kept. You have to work each and every day at it.

Trust me when I tell you that if you click on the links below, you’ll be directed to last week’s posts:

  1. How to Ruin an Ad – Part 9
  2. How to Grow Your Business with Email Marketing
  3. Marketing Yourself on LinkedIn (revisited)

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing pos

“I” of the Consumer Week in Review

/

Self-promotion time. Amazon.com offers two books authored by Zach Heller, here and here. Subscribe to my monthly email newsletter for exclusive content in the form of answers to common marketing questions. Share this site with your friends on social media or via email. I know of so many small business owners and marketers out there in need of help, and I want to be able to provide it to them. Oh, and thanks for reading!

Here are the posts from last week:

  1. How to Ruin an Ad – Part 8
  2. How to Analyze Your Sales Funnel
  3. How to Improve Your Sales Funnel

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

/

If you’re looking for a job, you may already be using common online job boards such as Indeed, The Ladders, Craigslist, Monster, or others. But are you getting the most out of LinkedIn. LinkedIn is an important tool for job seekers, not just because companies are posting more and more jobs on the platform itself, but recruiters are actually using LinkedIn to proactively find prospects. Make sure your page is up to date and filled with all your talents so that someone searching for an applicant with your skills might find out.

For more, check out these posts from last week:

  1. How to Ruin an Ad – Part 5
  2. Preheaders: The Most Underrated Email Component
  3. How to Handle Customer Service on Social Media

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

/

The risk/reward relationship of new marketing channels is one that most companies are still figuring out. Real-time marketing via social media and email can have huge benefits for companies who do it right. But if you screw up, the cost can be just as high. It’s important that you understand that before pushing your company into a new space that it’s not completely comfortable with. Recognize the risks associated with that change.

Last week’s posts, for your reading pleasure:

  1. Recommended Reading for Marketers – Recap
  2. Email Marketing is Mobile Marketing
  3. Do You Hate Spam?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

/

Three different reports came out in the last week that I find interesting. Millenials, the demographic that seemingly every company is after, just became the largest generation in the workforce. At the same time, they still have the highest rate of unemployment and the highest levels of total debt (see student debt). And finally, they spend less than other generations on average (probably because of the debt and the joblessness). So they have less money, and they spend less money. So why are we all after them as marketers? Because they’re the future?

Here’s a look back at this week’s posts:

  1. Market To Mondays – Part 9
  2. Want to Learn Marketing?
  3. Want to Become a Marketer?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post