Recommended Reading for Marketers – Part 6

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Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Influence: The Psychology of Persuasion by Robert B. Cialdini.

Today’s Recommendation = Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Dan Ariely is a professor of psychology and behavioral economics. And in his long career, he has studied why people do the things that they do, even when their decisions don’t seem to make sense in a strictly logical way.

This book lays out the results of numerous experiments and uses them to help explain the science of decision making, and how factors like incentives and expectations can impact the decision-maker’s mind.

Marketers and business owners have a lot to gain from reading the book. Ariely draws a direct line from scientific experiment to real-world business application. Readers will learn how to influence the decisions their customers make using subtle cues and incentives.

Buy Predictably Irrational today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 5

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Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Seth’s Blog.

Today’s Recommendation = Influence: The Psychology of Persuasion by Robert B. Cialdini

We don’t always know what is behind the decision to buy something. We might think we weighed all the facts and made an intelligent decision. But do we know for sure?

Influence is a book about the psychology behind our decision-making. It’s a book that explains persuasion through a series of psychological and sociological experiments. And it contains a great number of takeaways that marketers can use to help sell their products and services more successfully.

At the end of the day, marketing is about persuasion. It’s about getting someone to choose your brand over another. And there are subtle things that you can do to affect how people feel about and interact with your brand, based on the findings covered in this book.

You’ll come away knowing a little bit more about why people make the decisions they do. And you can take that knowledge and apply it to your business.

Buy Influence: The Psychology of Persuasion today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 4

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Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Confessions of an Advertising Man, by David Ogilvy.

Today’s Recommendation = Seth’s Blog

Returning visitors will have noticed that the first three parts of this weekly series were all books. But there are other things worth reading.

Hence today’s recommendation, the blog written by author and business guru Seth Godin. Mr. Godin has made a name for himself through his writing. He is the author of 18 books, many of which have been bestsellers. His ideas are fresh, often feeling contradictory to “best practices” promoted by other self-proclaimed experts in the field.

For example, one of his most popular books, “Purple Cow”, is all about creating a business that stands out from the crowd. The prevailing advice is, instead of doing the same things other companies are doing, do something completely new and unique. This gets people talking. It gets you noticed. And it will lead to success.

On his blog, simply titled Seth’s Blog, you can get a daily dose of Mr. Godin’s wisdom, and read through years of archived content. It’s perfect for marketers and business folks looking for new ways of reaching consumers.

Subscribe to Seth’s Blog today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 3

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Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was 22 Immutable Laws of Marketing, by Al Ries and Jack Trout.

Today’s Recommendation = Confessions of an Advertising Man, by David Ogilvy

Written originally as a way to solicit business for his growing advertising agency, David Ogilvy’s book has become a go-to source of inspiration for people across the business world.

Delivered in a very conversational tone, Confessions of an Advertising Man makes it feel like you’re in the room with Mr. Ogilvy as he unloads all of his wisdom onto you. From copywriting to design, the best practices shared in this book as common sense withstand the test of time. The fundamentals of advertising have not changed, even with all of the massive changes in the way our messages are delivered.

Whether you are a young advertiser, a small business owner looking to improve your marketing, or a seasoned marketer looking to take the next step in your career, this book should be a part of your library. It’s one you can refer back to over and over again and find something new.

Order Confessions of an Advertising Man on Amazon now.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.

Recommended Reading for Marketers – Part 2

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Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Hooked: How to Build Habit Forming Products, by Nir Eyal.

Today’s Recommendation = 22 Immutable Laws of Marketing, by Al Ries and Jack Trout

The 22 laws mentioned in the book’s title form the outline to this hidden gem in the marketing world. The book’s authors, Al Ries and Jack Trout, write in a clear and folksy tone, explaining quite simply what marketing tactics work and why.

Violate them at your own risk, it says right under the title on the cover of the book. And we find out why, as each “law” contains real-world evidence supporting it. For marketers, this is as close to we get as a “one size fits all” solution.

Each chapter will explain one of the 22 laws, and you’ll begin to get ideas on how you can use that in your own business. By the end of the book, you’ll know plenty of things about marketing that you didn’t know when you started. And you’ll have some real tactics that you can use to help grow your business.

Order 22 Immutable Laws of Marketing on Amazon now.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.