New Series – Break the Rules

If you read the books, follow the blogs, and listen to the experts in the marketing world, you will invariably come across a large number of “rules”. These are the best practices that we preach to newcomers and non-marketers to help them achieve the results they’re looking for.

But in marketing, as in many other areas, rules are meant to be broken. Some of these best practices only apply to certain industries, or only work for certain companies.

And so, starting next Monday, we’ll be bringing you a new weekly blog series devoted to one thing – Breaking the Rules. Each week we will introduce one of these so-called rules, and then tell you why it might be a good idea for you and your company to break it.

So if you’re a rebel, a trouble-maker, and a rule-breaker, we’ll give you something to sink your teeth into each and every Monday morning for the foreseeable future. Hope you enjoy!

New Blog Series: If You Only Do One Thing

Frequent readers will know by now that Mondays are reserved for weekly blog series. And today, I’m happy to announce the beginning of a brand new weekly series!

I hear from readers all the time and one common theme is that there is so much great information out there as relates to marketing, but who has the time. You are busy. You have a lot of responsibilities. Some of you are full-time marketers, but others run small businesses and don’t put marketing first.

And that’s okay. But there are a few things that everyone should be doing or thinking about. And so the question that comes up repeatedly is, “well if there was one thing I should be doing, what is it?”

And so, the title of the series is “If You Only Do One Thing”. It’s aimed at those people whose time is limited (all of us, likely) and who are looking for the simple things that they should be doing in order to get their marketing house in order.

Next week, and each Monday that follows, I’ll introduce a new “one thing” and explain why it’s important. Hopefully you will learn some simple marketing tips and tricks that you can apply to your business.

So stay tuned, and thanks for reading!

New Blog Series: What to Test

As is our tradition here at Zach Heller Marketing, next Monday we will be launching a new weekly blog series. This next series will focus on a topic that is near and dear to my heart, testing. While it may not sound like a very exciting topic, it is essential to success in today’s digital landscape. The more we can test, the more success we will have.

The series will work like this. Each week I’ll deliver an idea of something you should test. I will tell you why you should test it and what it could do for your business. Then I will tell you how to test it, including what results you should track in order to determine whether or not you have a winning test.

Remember, a test is helpful even if you don’t beat the control version. Because you learn something about your business.

So stay tuned for week 1 of our “What to Test” blog series coming next Monday!

How to Land That Job – Series Recap

It’s tough to say goodbye. But alas, we have reached the end of our weekly blog series on finding and getting a job in marketing. I hope that the last ten weeks have helped to enlighten and inspire all of those out there who continue to look for their dream job.

And for those college grads that will be joining the work force in the next month, here is your chance to catch up on the tips provided in this series:

  1. Part 1: Where to Look
  2. Part 2: Your Resume
  3. Part 3: Create a Portfolio
  4. Part 4: Do Your Research
  5. Part 5: Pitch an Idea
  6. Part 6: Interview Do’s
  7. Part 7: Interview Don’ts
  8. Part 8: Post-interview Work
  9. Part 9: The Negotiation
  10. Part 10: First Day at the New Job

The series may be done, but the conversation doesn’t have to be. Use the comments below or Twitter to share your #marketingjobs and #interviewtips with the rest of the community.

New Blog Series – How to Land that Job


The subject of applying for, interviewing, and being offered a job is one that has been covered from all angles by many sources. But judging by a lot of the questions I’ve been receiving from readers lately, as the hiring market picks up steam, you want to know how to land that marketing job that you really want. And so, starting next week, I’ll be posting a new weekly blog series titled “How to Land that Job”.

Tune in every Monday morning for another tip that you can use to get offered the job of your dreams. I’ll be covering topics like:

  • Resume building
  • Interview prep
  • Skills to learn

If you have a specific topic related to getting a job that you would like me to cover, please share them here or leave a comment below.