“I” of the Consumer Week in Review

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There’s safety in numbers. Marketers who don’t want to stand out from the crowd often won’t. They’ll do the same thing that their company has been doing for years. Or they’ll just copy whatever their competitors are doing. It feels like the safe move. But I can tell you right now that it’s anything but safe. If you don’t stand out, you won’t succeed.

With that, let’s shed a little light on last week’s posts:

  1. Marketing Trends – Part 3
  2. Most Important Marketing Specialties in 2015
  3. How to Measure Your Personal Value

Happy Saturday!

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  2. Ask a marketing question that you’d like me to answer for you
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“I” of the Consumer Week in Review

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2015 is approaching fast. Are you ready for it? If not, I hope that some of the posts I have planned for later this week for help. On Wednesday we’ll revisit our marketing predictions for 2014 that were written a year ago. And then on Thursday we’ll release our predictions for 2015, trends you’ll want to be aware of as you develop your marketing plan for the new year. So stay tuned.

For now, enjoy these popular posts from last week:

  1. Break the Rules – Part 7
  2. The Five Most Important Pages on Your Website
  3. Where Has All My Web Traffic Gone?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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Last week I moved for the first time in four years. I moved from one apt in Manhattan to another. Seems easy enough, right? Wrong. But it got me to thinking, in business, anytime we make a big change, we have to be prepared for the amount of work that goes into it. Too often we make strategic decisions without thinking through all of the work that will go into it and the potential consequences of our decisions. That’s a good way to get caught off guard and miss your expectations.

And now, for last week’s posts:

  1. New Series – Break the Rules
  2. The Case for Copying Your Competition
  3. The Case Against Copying Your Competition

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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Summer is over. Back to school season is even over. For most marketers, the time has come to prepare for the holiday season. Have you thought about your holiday marketing yet? Do you have a plan to break through the noise and offer something that your customers will find useful? Have you decided that you’re going to sit out the holiday season and let your competition beat each other up? Whatever you’re going to do, the time has come to decide.

Here is a look at last week’s posts:

  1. If You Only Do One Thing – Part 7
  2. When to Break the Rules in Marketing
  3. When Less is More in Marketing

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

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Marketers don’t often like to cut costs. But those in charge of the finances will ask it of us. So when the time comes to trim the fat, be careful not to make assumptions. Have a real working knowledge of the ROI of each one of your budget line items. Know what ads are working, test them against cheaper alternatives, and identify areas you can cut or shift money around to make it work harder for you. We don’t want to cut if we can help it, but if we’re prepared to cut when we have to we might make better decisions.

Here is a recap of last week’s blog posts:

  1. What to Test – Part 10
  2. 10 Ways to Make Your Email Marketing More Effective
  3. How Does a Rebate Work?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post