“I” of the Consumer Week in Review

So much of running a business is planning for the future. And if you’re like me, you’ve already started putting a plan together for 2015. It can feel a little strange planning for a time that feels so far away, especially if it’s your first time. I remember the first time I put a 12 month marketing plan together in October that didn’t even start until January. But it’s an important process to go through.

Here is a recap of popular posts from last week:

  1. Break the Rules – Part 4
  2. 3 Reasons People Don’t Click on Your Ads
  3. How to Create Better Landing Page Content

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

2014 Ad Rates Going Up – Lock in Your Low Rates Now

2013 is shaping up to be a banner year for zachhellermarketing.com. We underwent our first major redesign and overhaul since our launch. Traffic is up 300% over last year, and subscribers have nearly doubled in the last six months. And we expect more of the same in 2014.

With that, I wanted to let everyone know that our ad rates will be going up after the New Year. So if you’re interested in getting your brand in front of marketers and small business owners, now is your chance to lock in the current advertising rates for as long as you can. Anyone who books advertising between now and the end of the year will be grandfathered in to the current rates.

You can find the 2013 rates here - http://zachhellermarketing.com/advertise/

Thanks for reading!


Get WiSE About Personal Finance


Today I wanted to put the spotlight on a local organization that is working to push the issue of personal finance education in our schools, an issue I care strongly about. The organization is Working in Support of Education (WiSE).

WiSE has two arms. One is a national financial literacy program that trains and provides support for teachers across the country who teach personal finance in the classroom. The second works to push policy changes in an effort to spread financial literacy through schools and other vehicles.

WiSE is the New York affiliate of Jumpstart, a national coalition of organizations dedicated to improving the financial literacy of pre-kindergarten through college-age youth by providing advocacy, research, standards and educational resources.

As a part of their financial literacy certification program, they have a blog meant for teachers who are members of the program. The blog, at www.wiseideasfortheclassroom.com, offers teachers a collection of topics and trends in the personal finance space that they can use to teach kids in their classes. And as of this month, I will be writing for them.

Check out WiSE, read the blog, and donate today!