How many leads do you get out of your landing page? Have you even started to think about it? If not, that’s a problem. And if you’re not figuring out how well your landing page is working when it comes to search capability, then you’re missing out on quite a bit of sales data, and potential sales, too.

That whole process is called optimization of your landing page. You want to call attention to the page and use it to create some sort of action. You also want to be able to test options with the page so that you can learn more about your customers.

To optimize it, you have to do a number of different things. You have to get people to interact with the page and you have to create some links so that you can maximize your attention ratio. You have to make the action seem urgent — like, they need to do it now. What else? This graphic explains it.