There is incredible value in having a well-known brand. It takes time and money to build brand awareness, but if you’re successful your job as a marketer will get that much easier. When prospective customers already know who you are and what you offer, there is less work needed to “convince”. Sales and signups begin to happen organically. Less time is devoted to new outreach, so more can be devoted to conversion optimization and product enhancements. So how well-known is your brand?
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