Lifelong marketers know two things. The first is that the fundamentals of marketing never change. The lessons you learn today will apply in 50 years. The second is that the second you stop learning, the field will pass you by. Things change too rapidly to get complacent. These two truths might seem contradictory, but they’re both true. The key is to keep learning, and to apply the fundamentals to new areas and opportunities as they arise.

Take a look at last week’s posts:

1. Marketing Definitions – Search Engine Optimization
2. Should Marketers Be Paid for Performance?
3. In Defense of Meetings

Happy Saturday!

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