No change is too small to test. Any test that you run is a chance for you to find something that works better/improves the performance of your marketing initiatives. A whole bunch of small improvements can add up quickly to make a big difference in your business. The key is to prioritize your tests based on the potential value. You should obviously conduct the big tests first. But sometimes the only test to run is a small one. And I would always run a small test vs. none at all.

Here are last week’s posts for your review:

1. Marketing Definitions: Click-through Rate
2. The 1% Theory of Pricing
3. Building Your Marketing Profile

Happy Saturday!

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