It’s easy to say that everyone should care about diversity. Of course everyone should care about diversity. But this is a blog for marketers, and marketers should care about diversity for a very specific reason.
Diverse teams are happier, more innovative, more productive, and get better results than teams that are less diverse.
Study after study have shown, and numerous publications have noted, that diverse companies are more successful companies. As a marketer, your job is to improve the performance of your company. And a more diverse team seems like a good place to start.
- Diverse teams bring together people from different backgrounds, which helps the creative problem solving process. We look at things and approach solutions in different ways. This is where productivity and innovation are boosted.
- Diverse teams know how to create and market products to diverse consumer groups. When your team more closely matches the consumers you are marketing to, you would expect your marketing to be more effective.