Zach Heller Marketing Week in Review

I have a question that I have not been able to find an answer to. Taking as fact that ads are more effective when they relate to us directly, and that ads catered to and targeted at an individual are more effective than ads for the masses, does it matter whether the person who is being marketed to knows that or not? In other words, would I be more or less likely to take action on an ad if I knew it was made for me individually? We are able to target ads at the individual level, but we don’t go out of our way to make it known to the audience. And I’m wondering if that’s a mistake or it’s done on purpose.

That said, here are the links to last week’s posts:

  1. Underrated Series – Part 8
  2. Find the Right Movie to Fit Your Mood –
  3. Why Marketers Should Care About Diversity

Happy Saturday!

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