Just like any other professional, it is vital for marketers to continue to learn new skills as they proceed in their careers. The dynamics of the world around us are changing so fast, that if we don’t continue to grow, and learn, and adapt, we will be left behind.

But with so many options available to you, it can be hard to figure out where to start. What should you learn?

Step 1 = What are you passionate about?

Figure out what you want to learn. Start by making a list of all the areas you are interested in. Ignore for now whether or not these subjects have anything to do with your current job. Just brainstorm as many different things as possible.

Step 2 = Where will your career take you?

This can be tough for many of us, but take a moment to picture the future. Where do you see yourself in 3, 5, 10 years? What kind of career progression are you looking for? Do you want to stay with one company, or move on to something bigger? Do you want to stay in your current field, or do you want to jump to a new industry? Answering these questions will give you a sense of what skills from your list are most applicable to your growth prospects.

Step 3 = Search

Taking your list from step 1, and analyzing it through the lens of step 2, certain subjects will rise to the top. These are the things you are personally interested in, which are most likely to help your career. Now it’s time to figure out how to learn them.

Online courses from Coursera, Udemy, or Lynda are a great start. In person classes like those offered by General Assembly or your local Community College are another great option. Books, articles, and blogs may exist on those subjects as well.

Some topics today’s marketers may want to learn more about:

• Statistics and data analysis
• HTML/CSS
• Public speaking
• Leadership and management
• Strategy and strategic planning
• Accounting/Financial management