Zach Heller Marketing Week in Review

Does the news reflect what’s happening in the world, or does it decide what is happening in the world? Do we report on what we see, or do we see what we report on? What I mean to ask is, who’s in control? Not to get all big brothery here, but after reading Ryan Holiday’s Trust Me, I’m Lying, I can see how a really good PR team or publicist can control the news. It’s important for companies and consumers alike to be aware what that kind of control looks and feels like, because it may be a good marketer’s most effective weapon.

Here are last week’s posts:

  1. Underrated Series – Part 5
  2. Understanding Seasonality in Your Business
  3. Free is Never Free

Happy Saturday!

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