Recommended Reading for Marketers – Series Recap
/So ends another weekly blog series. This time, we served up a recommended reading list for marketers and small business owners. Each week, we reviewed a book or blog that is essential for learning how to market to today’s consumers.
Hopefully you learned something, bought a book, started reading, or just updated your Amazon wishlist. Here’s a recap of all ten posts:
- Part 1 = Hooked: How to Build Habit Forming Products
- Part 2 = 22 Immutable Laws of Marketing
- Part 3 = Confessions of an Advertising Man
- Part 4 = Seth’s Blog
- Part 5 = Influence: The Psychology of Persuasion
- Part 6 = Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Part 7 = Youtility: Why Smart Marketing is About Help not Hype
- Part 8 = ClickZ
- Part 9 = Sexy Little Numbers
- Part 10 = Guerilla Marketing