Email marketers are people. And people don’t like spam.

Those are two statements I feel comfortable making. And if both are true, then the transitive property would tell us that Email Marketers don’t like Spam.

And yet, so many email marketers are spammers. And countless other, would-be email marketers don’t get the full ROI out of their email programs because they’re afraid to be seen as spammers.

Its 2015 people. The rules are pretty clear. We know what spam is. And we know how to be successful email marketers without spamming people.

The good news is that spam levels are their lowest since spamming became a thing people did. The bad news is that far too many companies are still spamming people.

There is no longer any excuse to sending spam. If you don’t know whether or not your email marketing programs could be considered spam, do the research. Talk to consultants or account managers at the big email marketing platforms. Review all your emails, how you get the names, etc.

You can succeed at email marketing without pissing people off. I promise.