“I” of the Consumer Week in Review

Should you respond when a company references your brand by name in their marketing? It’s common for companies to compare themselves to a rival to stress how much more value they offer. But often it’s a smaller competitor comparing themselves to someone larger and more established. So responding to it might do nothing more than give it credibility. So take your time in choosing whether or not to answer back when you get called out. Try to determine whether or not it will do more harm than good first.

Click below to check out last week’s posts:

  1. Recommended Reading for Marketers – Part 9
  2. Conversions vs. Followers
  3. Is BBB Accreditation Worth It?

Happy Saturday!

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