Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.

Last Week’s Recommendation was Seth’s Blog.

Today’s Recommendation = Influence: The Psychology of Persuasion by Robert B. Cialdini

We don’t always know what is behind the decision to buy something. We might think we weighed all the facts and made an intelligent decision. But do we know for sure?

Influence is a book about the psychology behind our decision-making. It’s a book that explains persuasion through a series of psychological and sociological experiments. And it contains a great number of takeaways that marketers can use to help sell their products and services more successfully.

At the end of the day, marketing is about persuasion. It’s about getting someone to choose your brand over another. And there are subtle things that you can do to affect how people feel about and interact with your brand, based on the findings covered in this book.

You’ll come away knowing a little bit more about why people make the decisions they do. And you can take that knowledge and apply it to your business.

Buy Influence: The Psychology of Persuasion today.

Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.