The marketer must always know his audience. That audience might change based on product, channel, method of communication, etc. But there is always an intended audience. And you cannot expect to win over the hearts and minds of consumers if you don’t know who you’re talking to. So learn as much as you can about your prospective customers – where they live, how old they are, what they like, how they shop, etc. The more you know, the more effective your marketing efforts will be.

For more marketing tips, check out these posts from last week:

1. Recommended Reading – Part 4
2. How to Develop Content – When
3. How to Develop Content – Series Wrap

Happy Saturday!

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