Marketing is not about selling a product to a customer, it’s about selling a story to them. It’s the processes and the creative that communicates who you are to customers and shows them what kind of value you provide that no other company can. Everybody always makes a point to say that sales and marketing are two different things. But when you’re a marketer, you’re always selling. Never forget that.

Click the links below to check last week’s posts:

1. Recommended Reading for Marketers – Part 3
2. How to Develop Content – Where
3. How to Develop Content – What

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