In Nir Eyal’s Hooked (worth a read), he talks about 4 types of product makers. Peddlers make things that improve people’s lives even though the maker himself does not use it. Facilitators make things that improve lives and they use it themselves. Entertainers make things they use themselves but don’t improve people’s lives. And Dealers make things they don’t use, and that don’t help people. As a marketer, which category do you fall into? I think it’s important to know.
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