Kirstin Zhivago once wrote, “Branding are the promises you make, your brand is the promises you keep.” This is important for marketers to remember. Just because we write something in an email, on our website, or in an ad, doesn’t make it true. Marketers need to make sure they are not OVER-promising. That will lead to unhappy customers, and distrust in the marketplace.
Let’s review our posts from last week:
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