“I” of the Consumer Week in Review

For many young marketers, a common career path involves spending a couple of years working your way up at an agency then moving over to the client side. The agency trains you and gives you the real world experience needed to succeed in today’s marketing climate.

But what about the opposite path? What about the client side marketers who want agency experience? That path is more difficult today. Most agencies are looking for recent graduates or people with agency experience. Has anyone made this second type of career move? I’d love to hear about it.

Here is a recap of last week’s posts:

  1. Marketing Trends – Part 9
  2. The Key to Never Failing
  3. The Danger of Playing it Safe

Happy Saturday!

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