“How can I help you?” It might be the most important question in the world.

For marketers, asking that question can help us in many different ways.

To Customers: How can I help you better solve your problems?

To Your Boss: How can I help you better reach your goals?

To Your Sales Team: How can I help you better sell to our leads?

To Your Product Team: How can I help you better create something that sells?

Our jobs are all about helping people succeed. When we help others succeed, we help ourselves succeed.