In business, just like in life, we make mistakes. It’s normal. It happens. If you don’t make any mistakes you’re not trying hard enough.

But the key to making mistakes is learning from them.

1. Identify your mistakes
    
2. Determine why the mistake was made
    
3. Set a course to avoid that same mistake in the future

So as you sit down to develop your marketing plan for the New Year, make sure you learn from the mistakes you made this year. Otherwise, you are doomed to repeat them.

Once you're done looking at 2015, here are a few things to focus on in 2016.