We all think about HOW we market and WHAT we market. We think about that almost every day. But do you ever think about WHY you market? Not necessarily why you’re a marketer in general, but why you market the products or services you do. Do you really believe in them, or are you just ‘doing your job’? When you find purpose in your work, beyond just a pay check, you will be far happier.

Here are links to last week’s posts if you’ve not read them yet:

1. Can Marketing Change the World: FIFA Advertisers
2. 2 T’s of Advertising Success
3. Is Our Goal to Trick People?

Happy Saturday!

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