In the battle for attention, companies need to stop and take a look at the bigger picture. If all a person sees all day is ads, can we really expect them to be effective? If every one of your competitors is offering discounts, what makes your so special? If we’re all working off the same data, the same lists, and the same consumer research, where is your competitive edge? The battle to win new customers is becoming increasingly difficult. Best to focus on keeping more of your existing customers and finding new ways to delight them.

Check out last week’s posts:

1. Can Marketing Change the World?
2. Should Marketing Look Like Marketing?
3. What are Impressions?

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