As a brand, you are nothing if nobody trusts you. As marketers, it is our job to establish trust with consumers in a way that overcomes the hesitations that come with purchasing decisions. The more you work to build and keep their trust, the more customers you’ll get, and the more loyal they will be. Trust is not easily won, and once won, not easily kept. You have to work each and every day at it.

Trust me when I tell you that if you click on the links below, you’ll be directed to last week’s posts:

1. How to Ruin an Ad – Part 9
2. How to Grow Your Business with Email Marketing
3. Marketing Yourself on LinkedIn (revisited)

Happy Saturday!

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